Sales Playbook

Your sales playbook is the foundation of your sales capability. It includes the process workflows, standard operating procedures, and techniques that shape consistent scalable selling — the sales plays. Simuly work with you to simplify your sales playbook, making it easier to communicate, utilize and manage.

Tribe Coaching

We know that the amount of coaching delivered by sales managers is not enough to scale sales success. This is because the amount of coaching required outstrips significantly the capacity sales managers have. The Tribe coaching program aligns sales and coaching, enabling sales managers to coach using the tools in the sales playbook. Tribe increases coaching capacity by creating a many-to-many coaching environment. Deal coaching is no longer the sole responsibility of the sales manager, and the coaching bottleneck is eased.

Deal Hacks

The most effective sales managers and salespeople are masters at critically reviewing their deals. The Deal Hack program scales this capability so all sales managers and salespeople review each other's deals. By challenging and supporting each other, deals improve along with learning and performance.

Deal Simulations

Far more effective than sales training, deal simulations are the most effective way for salespeople to learn how to execute the playbook. Deal simulations have a simulated buyer and company that allow salespeople to practice new skills with immediate feedback so they don't practice on real customers. is a combination of software, sales playbook and coaching. The three work together to drive the utilization of metrics in the sales process which increases pipeline volume, deal closure rates and increases pipeline flow.
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What People Are Saying

A fresh approach to the culture and mindset of sales

Claire Scull. Vice President Global Sales Enablement. take a fresh approach to the culture and mindset of sales who do act as their own tribe across their account/territory/regional teams. They help and share with each other, and importantly this can be extended authentically with coaching.

World class corporate sales and sales enablement

Filip Marinica-Grando. Performance Coach and Trainer

Tribe is the most refreshing and sound approach to sales development that I have seen in a while. Going through it felt like watching muddy water settle and become clear. Alistair McQuade’s writing is punchy and witty. He has world class corporate sales and sales enablement experience and a knack for observation and reasoning.

A compelling alternative to drive real business impact.

Tim Richards. Director, Global Sales Enablement, Aspen Technology

“So often in business, when confronted with a complex problem, we feel the need to seek out an equally complex solution. Challenged to increase sales productivity at scale, Sales Enablement all too fall into this trap. Tribe provides a compelling alternative to how Sales Enablers can drive real business impact."

We have to start being honest with ourselves.

Karl Tegtmeyer, Head of Sales Enablement, Skykick.

"For too long sales enablement functions have been training people and hoping that the salespeople will execute. Hope no longer needs to be a strategy, because programs can support sales execution."

Increase both transparency and accountability across the sales team

Robin Birn, FMRS FCIM. Senior Lecturer in Marketing at St Mary’s University, Twickenham.

‘Tribe is essential for entrepreneurs, CEO’s, investors and business owners to know how to manage the sales process alongside and integrated with other functions in both small and global businesses. Sales leaders will benefit from implementing the Tribe programme, as it will increase both transparency and accountability across the sales team, which ensures an ethical and professional approach to sales and marketing – an important strategy for businesses post Pandemic.

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