Simplify Your Sales Playbook

Having a blueprint for sales success is the essential first step in building scalable sales success. But 78% of salespeople tell us their sales playbook is too complex and gets in the way of selling. Often playbooks develop over time and grow in complexity. can simplify and refresh your sales playbook, making it easier to communicate, utilize and manage.
sales playbook

Coaching for the Sales Environment

Coaching is the best tool to ensure the playbook is adopted and used successfully at scale. But traditional coaching becomes ineffective in the presence of time-based or financial pressure. In the same way you would not coach someone out of a burning building, sales managers are unlikely to allow their salespeople to develop by putting sales at risk. They naturally intervene and reduce development opportunities which inhibits scalability. The fate of traditionally coaching is sealed because sales managers do not, in any case, have the capacity to deliver the volume of 1:1 coaching required. To ensure coaching works in sales environments, approach coaching differently. We set up Tribes where salespeople learn from and challenge each other, changing the environment to one where coaching can naturally work.
sales playbook

Build Healthy Pipeline

There are two key elements to building a healthy pipeline. The first is putting your BDRs and Account Directors into synergistic Tribes that support each other in the pipeline building process. The second is systematically challenging deals in the pipeline. Pipeline deals need to either move forward, or move back into lead generation. The Deal Hack program systematically challenges deals to ensure they keep moving forward or get out of the way.
sales playbook

Learn Together and Earn Together

When it comes to sales enablement, have a no sales training rule. This is because salespeople learn in deals and from each other, not in classrooms from trainers. We help sales enablement functions move away from their reliance upon training with 'Sales Tribes' and 'Deal Hacks' that help salespeople sell together and learn together.
sales playbook

What People Are Saying

A fresh approach to the culture and mindset of sales

Claire Scull. Vice President Global Sales Enablement. take a fresh approach to the culture and mindset of sales who do act as their own tribe across their account/territory/regional teams. They help and share with each other, and importantly this can be extended authentically with coaching.

World class corporate sales and sales enablement

Filip Marinica-Grando. Performance Coach and Trainer

Tribe is the most refreshing and sound approach to sales development that I have seen in a while. Going through it felt like watching muddy water settle and become clear. Alistair McQuade’s writing is punchy and witty. He has world class corporate sales and sales enablement experience and a knack for observation and reasoning.

A compelling alternative to drive real business impact.

Tim Richards. Director, Global Sales Enablement, Aspen Technology

“So often in business, when confronted with a complex problem, we feel the need to seek out an equally complex solution. Challenged to increase sales productivity at scale, Sales Enablement all too fall into this trap. Tribe provides a compelling alternative to how Sales Enablers can drive real business impact."

We have to start being honest with ourselves.

Karl Tegtmeyer, Head of Sales Enablement, Skykick.

"For too long sales enablement functions have been training people and hoping that the salespeople will execute. Hope no longer needs to be a strategy, because programs can support sales execution."

Increase both transparency and accountability across the sales team

Robin Birn, FMRS FCIM. Senior Lecturer in Marketing at St Mary’s University, Twickenham.

‘Tribe is essential for entrepreneurs, CEO’s, investors and business owners to know how to manage the sales process alongside and integrated with other functions in both small and global businesses. Sales leaders will benefit from implementing the Tribe programme, as it will increase both transparency and accountability across the sales team, which ensures an ethical and professional approach to sales and marketing – an important strategy for businesses post Pandemic.

Great companies do great things with

Want to learn more about programs?

Thank You